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Manager, Product Marketing

MTM

This is a Full-time position in Metairie, LA posted February 3, 2021.


MTM and MTM Transit are healthcare and transportation management companies whose mission is to collaborate with clients in developing innovative solutions for accessing healthcare, increasing independence, and connecting community resources in the most cost-effective manner. As the nation”s most trusted partners in removing community barriers, we prioritize the wellbeing of the communities we serve through philanthropy. Nationwide, our diverse employee base is always willing to give back and contribute. As a Woman-Owned Business Enterprise (WBE) certified by the Women”s Business Enterprise National Council, we are committed to maintaining and empowering a diverse workforce.

Simply put, we are passionate about what we do and it shows. MTM has been recognized with numerous awards and accolades, including Mogul”s Top 100 Innovators in Diversity & Inclusion (2017). The St. Louis Business Journal Healthiest Employers (2020), Best Places to Work (2019), Fastest-Growing Private Companies (2017), Top Family Owned Business (2016) and Top Five Largest Women-Owned Business (2020)

What Will Your Job Look Like?

The Manager, Product Marketing will support/lead outbound marketing activities and will focus on being a NEMT/Transit Subject Matter Expert for all RFP/Sales engagements. The Manager, Product Marketing will ensure the presentation of MTMs products in ways that will strengthen our brand and boost sales. This role will also work internally to drive strategy and work with Product Management to build the best solutions in the NEMT/Transit markets.

This position is a remote position

Responsibilities:

  • Develop a deep understanding of MTM and MTM Transit products, becoming a subject matter expert (SME)
  • Develop plans to position products to be viewed as strategic, profitable, effective/efficient and innovative
  • Collect, analyze, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources to develop insightful recommendations and properly position products
  • Support product marketing strategies (pricing, advertising, product launching)
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers to prioritize, roadmap and position in product portfolio
  • Translate product strategy and technical details into benefits for the user during marketing/sales process
  • Ensure the sales and marketing process has Client references that properly demonstrate MTMs products and their user benefits
  • Prepare product presentations for both internal teams and external business partners
  • Help customer-facing teams to understand new products and functionality to promote sales
  • Test marketing product features, releases and ad copy
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Utilize SME skills throughout the RFP/Sales demo process
  • Partner with Marketing to delivery marketing messages, strategies and plans as it relates to existing and new product offerings within RFP responses and Sales demonstrations
  • Build and maintain rapport with both internal and external stakeholders
  • Working collaboratively with Product Management, Development, stakeholders and other teams to promote products internally and externally
  • Work cross functionally with various teams (design, content, acquisition, product, sales) to implement strategies
  • All you need is…

  • Bachelors degree in Business or a related field
  • 3+ years as a Product Marketing Manager, Product Manager, Brand Manageror similar role
  • Experience with partnership marketing strategy and execution
  • Demonstrated experience and background with doing sales presentations and demos
  • Experience in market analysis
  • Product Marketing experience including product strategy, positioning, marketing and competitive product analysis/assessments
  • Even better if you have…

  • IT experience
  • Background in design and copywriting
  • Technology familiarity
  • Passion for responding to RFPs, doing sales presentations, email campaigns and helping create pricing strategies
  • Strong business judgement and creative problem solving skills
  • Analytical mind and strong quantitative skills
  • Ability to work both independently and collaboratively
  • Ability to navigate & influence internal management-level stakeholders
  • Excellent communication skills with the ability to express complex topics clearly and easily
  • Ability to present to all levels of the organization as well as external stakeholders
  • Familiar with product marketing tactics/techniques (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, Web Trends)
  • Keen eye for detail
  • Creativity
  • MTM Incentives

  • Health and Life Insurance Plans
  • Dental and Vision Plans
  • 401(k) with a company match
  • Work From Home Opportunities
  • Flexible Scheduling
  • Paid Time Off and Holiday Pay
  • Maternity/Paternity Leave
  • Birthday Holiday
  • Casual Dress Environment
  • Tuition Reimbursement
  • MTM Perks Discount Program
  • Milestone Anniversary One Month Sabbatical
  • Leadership Mentoring Opportunities
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